January 16th, 2012 – Grassi & Co. has recently appointed Frank Vitale as the firm’s Director of Marketing.
Mr. Vitale has an extensive background in providing marketing and business development support to the professional service industry. With 14 years of experience in financial and legal organizations, Mr. Vitale brings significant strategic account management to Grassi & Co. Mr. Vitale’s areas of expertise also include but are not limited to: account relationship development, direct marketing, revenue analysis, communications and business planning strategies.
“I am excited to join Grassi & Co.,” said Vitale. “I look forward to working with the Partners here to assist in their continuous efforts to grow their business portfolios, and position the Firm as a premier accounting and consulting entity in the New York Metro area.”
In this role, Mr. Vitale will oversee the firm’s entire marketing program, focusing on developing marketing and business development strategies that strengthen the firm’s brand and drive revenue across Grassi & Co.’s industry segments and service lines. Previously, he served as Market Development Operations & Office Managing Partner Special Initiatives Manager at KPMG, LLP. Prior to KPMG, he held marketing positions at White & Case, LLP and UBS AG.
“We are pleased to have Frank join the team,” said Lou Grassi, Managing Partner of Grassi & Co. “His broad background and experience working with professional service firms such as ours will be invaluable as he helps us continue to expand our firm.”
Mr. Vitale holds a Bachelor of Science from Washington and Lee University and Master of Business Administration with a concentration in Marketing from the Frank G. Zarb School of Business at Hofstra University.