Whether you are an athlete or an entertainer, the Grassi & Co. Sports & Entertainment Practice can help you become the CEO of your own personal brand.
There is more to your career than what happens during game time or on stage. You are essentially the CEO of your own company, and you need to think outside the box when it comes to building your brand and approaching your overall long-term budget and business strategy. To ensure that your personal brand and finances extend beyond your playing or performing days, it is essential to develop a team of experts that can coach you in achieving the ABC's of sustainable financial success — Accounting, Budgeting, Cash Flow.
As a professional athlete, you know the importance of a good game plan on the field, but have you considered your off field plan?
You are your own Chief Executive Officer (CEO), and Grassi & Co. has developed The CEO Athlete Program to assist you in the ABC's of personal financial management.
As important as a good performance, your ability to protect and build your own personal brand and strategize your overall long-term budget is imperative to your financial longevity. Developing a team of experts that can assist you is key to becoming finanically successful during and after your performing, recording and touring days are over.
Let Grassi & Co. Be Your CFO
As CPA's and success consultants, the team at Grassi & Co. advises professional athletes and performers on how to best manage their income tax planning, cash flow and budgets throughout the year. Intrinsically, our team acts as your external CFO. In this role, we work with you to achieve your short and long-term goals and ensure that your financial success extends beyond your career.
Grassi & Co. also offers Cyber and Information Security services, providing needed peace of mind by helping you understand risk profiles, recognize potential threats, determine risk tolerance and create a cyber and information security roadmap and program.
Newsletters & Alerts
As NFL training camps are opening up, it is imperative for players and their loved ones to understand how to navigate business opportunities, multi-state taxes, residence choice, how to account for in-season and off-season expenses, budget earnings and make sure there is enough cash flow to last the entire off-season.READ MORE
On December 22, 2017 President Trump signed into law the Tax Cuts and Jobs Act.READ MORE
It’s imperative for players and their loved ones to understand how to navigate business opportunities, multi-state taxes, residence choice, how to account for in-season and off-season expenses, budget earnings and make sure there is enough cash flow to last the entire off-season.READ MORE
In a recent visit to an NFL club during their organized team activities, wherein 29 of the rookies and free agents took part in a financial literacy class, the room was queried and only one of the 29 rookies said he had prepared a tax return in the past. While this is not surprising, it is somewhat worrisome as these players have no idea what their new tax compliance obligation is.READ MORE
The 2016 NFL draft is quickly approaching and collegiate athletes, who are enthusiastic about finally getting paid to play, will be facing new challenges and demands as they become instant celebrities and instant CEOs. These rookie players will suddenly have to make financial decisions that, let’s face it, college has not fully prepared them for, which in turn leaves them vulnerable to fiscal consequences they may not recover from.
The second biggest mistake most NFL players make, aside from not budgeting their 16 paychecks over an entire year— as per ”How Rookies Can Budget Their Earnings in The ‘Ballers’ Era” published in the August 24-30, 2015 issue—is not viewing themselves as their own brand. Until players realize that they, themselves, are the CEO of their own personal brand, they will struggle to develop the professional maturation needed to thrive once their football careers end.READ MORE