Our Brand Story

After 40 years of business growth and industry change, we are redefining what it means to be an advisor and accountant to today's businesses. We embarked on a months-long exploration of what Grassi means to our clients, employees and business partners in 2020 and revealed our findings in the form of a new logo and brand messaging: Strength in Certainty.

These three words reflect our highest priority, which is to help you make the smartest and best decisions – and to help you solve your business challenges with the utmost confidence. This new message, accompanied by our updated logo, captures not only what you can expect from a Grassi advisor but also the emphasis that we will always place on your success.

Strength in Certainty is so much more than a tagline. It is a way of life for every Grassi partner and staff member. We understand that this certainty will become increasingly more important in the coming years as your business faces unprecedented decisions in technology, automation, regulation and other areas of change.

Across our offices and affiliates, this brand is our promise that you will never need to face a business decision alone and will always have access to the answers you need to move your business Grassi Forward.