Gregory J. Urbanchuk, MSc., CVA Principal
Gregory J. Urbanchuk is a Principal in Forensics, Litigation, Valuation, and Intellectual Property Services at Grassi. He has over twenty years of experience providing forensic, dispute, valuation, and intellectual property consulting services in the United States, the United Kingdom, and Europe. Previously, Greg worked for boutique, regional, and national consulting firms, including Deloitte LLP in London.
Greg serves as an expert witness in complex commercial litigation in the areas of intellectual property, commercial damages, and valuation. He has evaluated damages and testified in cases claiming patent, trademark, and copyright infringement, the misappropriation of trade secrets, and breach of contract. Greg has significant experience analyzing damages using lost profits, reasonable royalty, and disgorgement theories of recovery. He has also testified on the value of intellectual property and businesses in shareholder, acquisition, and bankruptcy disputes. He has qualified and testified as an expert witness in federal and state courts in the United States.
Outside of litigation, Greg values public and privately held businesses and intellectual property in connection with mergers and acquisitions, financial reporting, taxation, and estate planning. He has significant expertise in the valuation of intellectual property, including patents, trademarks, copyrights, trade secrets, brands, license agreements, software, and customer and vendor relationships, among others. Mr. Urbanchuk has provided valuation services in numerous industries such as life sciences, healthcare, technology, consumer, manufacturing, and financial services.
His writing has appeared in numerous publications such as the Oxford Journal of Intellectual Property Law and Practice, les Nouvelles, the International Company and Commercial Law Review, the Computer & Internet Lawyer, and Intellectual Property Litigation, among others.
Greg has a Master of Science by Research with Distinction in International Business from the University of London, where he authored a dissertation on patent enforcement rules and economic damage remedies. He has a Post Graduate Certificate in Economics from the University of London, and a Bachelor of Science in Accounting from Saint Joseph’s University. Greg holds the Certified Valuation Analyst designation awarded by the National Association of Certified Valuators and Analysts and is a Dispute Resolution Arbitrator with FINRA – the Financial Industry Regulatory Authority.
Greg sits on the Board of Directors of the Demining Research Community, which is a non-profit organization that researches and develops innovative uses of remote sensing and machine learning to improve the efficiency and safety of landmine and unexploded ordinance detection.